Jan 17 2008
When you have no faith–advertise!
As a melting-pot faith that holds no creed and welcomes all comers, the Unitarian Universalist church hasn’t always seen much need to evangelize.
But as the atheists, Christians, humanists and Buddhists in its pews grow older and with the church growing only at a trickle, Unitarians are experimenting with a different approach.
The Boston-based Unitarian Universalist Association of Congregations last year launched its first national advertising campaign, placing ads in Time magazine. In another first, the church sponsored an ad appearing in the programs given to college football fans at 13 bowl games.
But ideological inclusiveness can be a drawback for people who walk through the church’s doors looking for ultimate truth. The Rev. Jennifer Owen-O’Quill, 37, minister at Second Unitarian Church in Chicago, said all that diversity can leave people feeling lost.
“We’re going to give you the opportunity to explore all the religious wisdom in all the world — and good luck,” she said. “That doesn’t really help people form themselves as religious people.”
Read about it here.
[From me]
What message are they advertising? Who do they worship?
What do you think?
