[Denver Post]

The instructions are simple: Read the Prayer … / Drink the Water … / Believe in God! / Believe in Yourself! Spiritual Water, the faith-inspired venture of two Sunrise, Fla., businessmen, offers its drinkers clearer focus, positive thinking and connection to a higher power. The 11 bottles in the company’s collection bear prayers and impressively detailed images of Jesus Christ, St. Michael and the Virgin Mary.

Spiritual Water joins a broad slice of feel-good products — Testamint, Bible Gum and other bottled holy waters — emerging at the intersection of religion and commerce, entrepreneurship and pop culture.

“There is a great history of people using religious images to sell products,” says Daniel Sack, an administrator at the University of Chicago Divinity School and author of “Whitebread Protestants: Food and Religion in American Culture.” “You are talking about combining the great American traditions of religion and consumption.”

Last fall, Elicko Taieb launched Spiritual Water as a way to inspire Protestants and Catholics. The water, purified from a municipal source in Santa Ana, Calif., is not available in stores, but Taieb says independent distributors sell about 2,000 to 3,000 cases a month.

“Church is on Sundays, but people need something to help them through the week,” says Taieb, 33 and CEO of the company.

“The whole idea is for people to feel better and to know God is with them,” he says.

Spiritual Water’s message is delivered in a 16.9-ounce plastic bottle that sells for $2.

Read more here.

[From me]

Oh my.  Where do I start?  The Bible makes it clear on how one obtains eternal life–through a relationship with Jesus.  Unbelievable!  

What do you think?

[Yahoo]

In a project guaranteed to spark controversy and pique interest, Flipside Christian Church of Madera Ranchos is inviting people to church using what at first glance appears to be an X-Rated web site. The site, http://www.yourultimatelover.com asks the viewer questions about their “Ultimate Lover.” Once the link is accessed the viewer is taken to the church’s web site for information about a new series on love. The project hits homes in the area with newspaper inserts, and a postcard advertisement about the “yourultimatelover” web site. The site and campaign are designed to encourage attendance during a special series on love through the month of February at Flipside Church, which meets at Liberty High School, off Hwy 41 and Ave. 12 between Fresno and Madera.

Read about it here.

[From me]

Check out the website. I didn’t think X-rated. It is a little edgy though. I hope it works to attract people to their church.

What do you think?