Dec 11 2009
Buy a Prayer?
[Go Biz]
If you deal in intangibles, you may sometimes find it difficult to prove to customers that you’re delivering a solid return on their investment. For instance, if you’re a consultant overseeing a sales team, it can be challenging to know — at least right away — if your advice is actually working. Or if you sell an energy-saving device, nobody’s going to know how it’s working until the utility bills start coming. But think how hard it is to prove a return on investment when you own a prayer business.
Joel Gross, 25, doesn’t seem daunted by that — nor by the fact that he is an agnostic. He now has a tiny stake in the $4.6 billion spent every year on Christian products and services, as reported by ChristianRetailing.com. Last August, he hung up his shingle on the Internet and created Prayer Helpers. The product Gross’s company sells: prayers. If you’re down and out and want someone to pray for you, you just send $9.99, and Prayer Helpers will pray for you.
It’s not as crass as it sounds. Gross recognizes that his business isn’t for all religious people. He says he sees this as a service for people who have private issues and don’t feel comfortable asking friends and family to pray for them. It should also be quickly noted that Gross, who says he was religious growing up, is also not the one doing the praying. He has a silent partner, a longtime friend from his youth, who studied religion in school and is a Christian, handling the customer service side of the business, which includes interacting with the people who email and doing the actual praying.
Read more here.
[From me]
I’ll undercut their deal everyday. If you want prayer from a follower of Jesus, who has an actual relationship with Him, I will pray for you for free. Somehow I don’t think Jesus intended prayers for cash.
What do you think?
[HT] Quinn Hooks



