Sip your way to salvation with Spiritual Water?
The instructions are simple: Read the Prayer … / Drink the Water … / Believe in God! / Believe in Yourself! Spiritual Water, the faith-inspired venture of two Sunrise, Fla., businessmen, offers its drinkers clearer focus, positive thinking and connection to a higher power. The 11 bottles in the company’s collection bear prayers and impressively detailed images of Jesus Christ, St. Michael and the Virgin Mary.
Spiritual Water joins a broad slice of feel-good products — Testamint, Bible Gum and other bottled holy waters — emerging at the intersection of religion and commerce, entrepreneurship and pop culture.
“There is a great history of people using religious images to sell products,” says Daniel Sack, an administrator at the University of Chicago Divinity School and author of “Whitebread Protestants: Food and Religion in American Culture.” “You are talking about combining the great American traditions of religion and consumption.”
Last fall, Elicko Taieb launched Spiritual Water as a way to inspire Protestants and Catholics. The water, purified from a municipal source in Santa Ana, Calif., is not available in stores, but Taieb says independent distributors sell about 2,000 to 3,000 cases a month.
“Church is on Sundays, but people need something to help them through the week,” says Taieb, 33 and CEO of the company.
“The whole idea is for people to feel better and to know God is with them,” he says.
Spiritual Water’s message is delivered in a 16.9-ounce plastic bottle that sells for $2.
Read more here.
[From me]
Oh my. Where do I start? The Bible makes it clear on how one obtains eternal life–through a relationship with Jesus. Unbelievable!
What do you think?
“Read the Prayer …”
Shades of Gnosticism there.
“Drink the Water …”
And will still thirst.
“Believe in God!”
Even the demons believe in God, don’t they?
“Believe in Yourself!”
The more I mature with my faith in Christ, the more I understand that I *can’t* believe in myself. I have to believe in Him first and foremost, because I always fall short of the mark. Why should I want to believe in myself any more than I’m struggling not to already?
All that said, this thing is tacky beyond belief.
Chris Knight’s last blog post..Proof that I voted for Ron Paul in today’s North Carolina primary
“Merging at the intersection of religion and commerce, entrepreneurship and pop culture” Oh won’t someone please pull the gag out of my mouth! Call this stupid gimmick what it is…pure greed and preying on the gullibility of “Christians.” I’m telling you…after reading this…I feel the “The Favorite Beer of Jesus” is coming.
Bill(cycleguy)’s last blog post..Full-Body Worship
Can someone schedule a repeat of the temple/marketplace cleansing episode, this time including internet sales and a few bookstores, not to mention a few ministries that are all about the $? Here’s to waiting to the One with the real authority! Come quickly Lord Jesus!
Kelly Reed’s last blog post..Sermon– Offensive Fulfillment– Mark 2:13-3:6
Hmmm…the water is from Santa Ana, Ca. Guess what else originates in Santa Ana…TBN! Coincidence? I think not. Paul & Jan are taking over…be afraid, be very afraid!!!
Ryan Day’s last blog post..No Email Today?
I’m working at a “pee your way to salvation” urinal that features a tract printed right on the porcelain (featuring the 4 spiritual laws).
stuartd’s last blog post..The Dipstick Check…
Stuart,
Brilliant!
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