Apr 03 2007
World’s First Spiritual Perfume Introduced
[From Send to Press.com]
The world’s first spiritual perfume - Virtue(R) - was premiered this week by IBI, a niche fragrance company in Orange, CA. Based upon an inspired Biblical formula, the perfume is designed to be a reminder of God, Christ, spiritual self and soul.
“We turned to the Bible to seek inspiration about which items to include and became convinced that a formulation would reveal itself,” explains Rick Larimore, IBI’s chief executive officer. “Creating Virtue(R) has been an adventurous journey through fragrance and scripture, with remarkable miracles confirming our choices.”
It is available in a 1.7-fluid ounce French bottle and over cap, with 24-kt gold raised lettering on the bottle and embossed gold foil lettering on the box, pamphlet enclosed. Virtue(R) retails for $80 and is available only via the Internet at www.virtueperfume.com.
Read about it here.
[From me]
Is the formula taken from the manger scene? ![]()
12 responses so far

Will IMPOSTURES be able to copy it? Would the wearer be Virtuous if she wore the knock off?
Re: The manager scene: do you mean they may have formulated it with gold, frankincense and myyrh? Or with cow plops, donkey sweat, and hay?
~Debi
i’m just thinking… what about the smells (that go with the bells) in our catholic and orthodox churches? certainly those guys who swing the incense things walk away smelling like the incense. first? i think not!
wait, wait, even better. the priests. i mean, come sacrifice time, i bet they seriously smelled like BBQ. mmmmmmm. baptists to the core.
Debi,
What do you think?
Janna,
I wonder if you could buy the knock offs in the mall?
Joe,
BBQ! what type of sauce?
do you get it free with a love offering of $500 to benny hinn?
AHEM!
Joe, those “incense things” are referred to as Thuribles, and they are swung by Thurifers! Also, Episcopal, and a few Lutheran Churches use incense as well. I own one, though it is not currently billowing clouds of fragrant smoke.
Yes, Priest, Books, Parishioners and everything nearby leaves smelling the same scents that Jesus knew in the Temple.
Check it out. http://en.wikipedia.org/wiki/Thurible
Maybe I should dab some ashes behind my ears, would be cheaper than this stuff.
That is the funniest thing I have ever heard of. Smell like you love God. What scent reminds you of your “spiritual self?” Patchouli?? Rosehips?? Craziness…
Stuart…thinking that is what you’ll do for tax deductions and Christmas gifts?
Will it be ok if Lifeway, Mardel’s, and Family Christian carries it? Of course, knock offs at the mall…That is where many of the spiritual women are on Sundays.
Monk,
I went to an Episcopal high school. But uh, yeah, my most vivid memory of the uh, “thurible” comes from the National Cathedral. I kept thinking about how it could be used in other circumstances. Like mosquito repellent. Or a makeshift fog machine. You know, other stuff. But what a show. My favorite part of that service, besides when we sang in front of everybody, was the prayer time. Hearing someone sing “Albert, our Vice President” is one of the most entertaining moments I’ve ever had. And yes, I know, I’m supposed to be reverent. But I was a senior in high school, so cut me some slack.
Nah, I still think it was pretty funny. (And to be an equal opportunity offender, at least it’s better than some of the VBS stuff I’ve seen Baptists do.)
I don’t know how it can be spiritual because $80 is an ungodly amount.
Joe,
I was tryin to be funny as well, but re-reading this morning…well I should have added a smiley.